The United Nations Environment Programme (UNEP), in partnership with UNESCO, the UN Decade of Education for Sustainable Development and the International Association of Universities and with financial support from the Ministry of Environment of Sweden, has just launched a CD-ROM entitled “Sustainability Communications – A Toolkit for Marketing and Advertising Courses” to provide higher education professors in the area of marketing, advertising and communication with materials on sustainability issues.
For the public and private sector, sustainability issues are also communication issues. From marketing to public awareness campaigns, sustainability messages are embodied in practices that are increasingly well-established.
This CD-ROM proposes resources for educators training tomorrow’s marketing and communication professionals as well as for marketing and advertising trainers in the corporate field. It is not a “turnkey” teaching syllabus but a flexible, interactive tool which provides a synthesis of theoretical and methodological knowledge illustrated by numerous specific case studies. In this regard, it offers all kinds of pedagogical resources –short presentations, campaign analyses, exercises, web links, bibliographies and more than 300 downloadable documents– to encourage students and communication experts to think about and involve themselves in one of the major issues facing society today: sustainable development.
The CD-ROM notably aims to:
- Demonstrate and analyze the business case and the marketing and communications potential of sustainable development in the framework of corporate social and environmental responsibility.
- Allow current and future marketing and communication professionals to become fully aware of the key role they can and should play by responding to the new consumer demand for sustainability through the promotion of sustainable products and services.
- Provide the necessary tools to develop both effective corporate communication strategies that build confidence in greener brands and powerful marketing campaigns on sustainable goods.
UNEP is the United Nations Agency for Environment, based in Nairobi, Kenya. The Agency aims to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. UNEP’s Sustainable Consumption and Production Branch based in Paris, France (UNEP Division of Technology, Industry and Economics -DTIE) has been in charge of this project.
UNESCO supported the production of this CD-ROM in the framework of its involvement in the UN Decade for the Education to Sustainable Development.
This CD-ROM contains both English and French versions and it is fully downloadable on UNEP’s website and also on UNEP Creative Gallery on Sustainability Communications.
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